Editorial Guidelines

These guidelines explain how we create, review, and update content for The Decision Loop.

1. Mission and Audience

Our content is written for founders, marketers, and teams who use website data to make weekly decisions. We focus on clarity, practicality, and actions that compound.

2. Experience-Driven Expertise

Articles are authored by Danielle Voorhees, a growth engineer with 15 years of experience improving websites, fixing tracking, and translating messy data into clear decisions. This background shapes the frameworks, examples, and priorities across the site.

3. Research and Sources

When an article relies on external data or published research, we link to the most relevant primary sources or reputable references. When guidance is based on hands-on experience, we state the conclusion clearly and avoid overstating certainty.

4. Accuracy, Updates, and Corrections

Each article includes a published date. If we make material updates, we update the page to reflect the most current guidance and adjust the published date metadata.

If you spot an error, please contact us at feedbackloop@thedecisionloop.com so we can review and correct it.

5. Independence and Transparency

We aim to keep guidance tool-agnostic and unbiased. If content ever includes affiliate or sponsored relationships, we will disclose those clearly within the page.