The Sprint Tracker Workbook
Record your progress and stay accountable across all 28 days.
This free workbook accompanies The 28-Day Analytics Sprint. Document what you accomplish each day, track the baselines you calculate, and build a complete record of what you learned. By Day 28, you will have a permanent reference for your business and proof of the work you did.
Built for business owners who are committed to finishing what they start and want to ensure their success across all 28 days.
What you get
- Dedicated page for each day to record your actions
- Built-in accountability to keep you moving forward
- Tables to document traffic sources, metrics, conversion rates
- Space to track every problem you identify
- Action plan template for your top 3 priorities
- Permanent record of 28 days of work
Here's why this matters.
The sprint gives you 28 days of focused lessons. But knowing what to do and actually doing it are two different things.
Without the workbook, Day 15 arrives and you realize you never documented your baseline from Day 11. Or you skip Day 8 because setting up conversion tracking felt hard. Or you finish Day 28 with a vague sense of what you learned but no record of the problems you identified or the actions you took.
The workbook keeps you accountable. Every day has a dedicated page. Every task has a place to record what you found. You cannot skip ahead because the questions build on each other. You cannot forget what you learned because you wrote it down as you went.
This is not just documentation. It is accountability built into the structure. One page per day. One record of what you accomplished. By Day 28, you will have proof you did the work and a permanent reference showing exactly what you built.
What you build over 28 days
The workbook gives you a structured place to document everything the sprint teaches you to find. By Day 28, you will have:
How the workbook is organized
Awareness
- Diagnostic questions
- Vanity vs diagnostic metrics
- Analytics access check
- Traffic source inventory
- On-site behavior baseline
Installation & Setup
- Primary conversion action
- GA4 tracking verification
- Conversion event setup
- Search Console installation and linking
Reading Your Data
- Traffic sources
- Engagement rates
- Most/least visited pages
- Exit data
- UTM parameters
- Mobile vs desktop
- Page speed
- Search Console queries
- Landing pages
Connecting Data to Decisions
- Conversion rate baseline
- Traffic vs conversion problems
- Best-performing sources
- Assisted conversions
- Visitor journey mapping
- One-sentence summary
Without the workbook, you will forget what you learned.
The sprint teaches you to find problems. The workbook makes sure you remember them.
- You complete Day 14 and identify three pages with high traffic but no calls to action.
- Two weeks later, you cannot remember which pages they were.
- The problem still exists. You are still losing conversions. But you lost the diagnostic that would have told you how to fix it.
- You complete Day 14 and document the three pages in your workbook.
- Two weeks later, you open your action plan and see exactly which pages need CTAs.
- You fix them. Your conversion rate improves. The problem that cost you revenue for months is now solved.
Get the Sprint Tracker Workbook
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