B2B E-Commerce

B2B E-Commerce

B2B e‑commerce needs different website and revenue metrics than consumer stores. Here you'll find guides on analytics for quote‑based checkout, account‑level behavior, repeat orders, and pipeline impact. Learn which KPIs to track in B2B e‑commerce dashboards—from traffic quality and lead capture to average order value and contract renewals—so every optimization ties back to revenue.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read
B2B E-Commerce

The Essential Metrics Every B2B E-Commerce Business Should Track

A practical guide to understanding pipeline, purchase friction, and revenue efficiency

December 2, 2025 · 13 min read
Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read