B2B SaaS

B2B SaaS

Below we discuss web analytics and product metrics tailored to B2B SaaS: trials, demos, PQLs, expansion, churn, and lifetime value. Learn how to connect website behavior to pipeline and revenue, pick the right SaaS KPIs, and design dashboards that help founders, GTM, and product teams make aligned, data‑driven decisions.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read
B2B SaaS

The Essential Web Metrics for B2B SaaS

A practical framework for measuring commitment, usage reality, and decision confidence

December 6, 2025 · 15 min read
Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read