B2B Services

B2B Services

B2B services websites exist to create qualified conversations, not pageviews. Explore metrics for lead generation, sales pipeline, and account engagement so you can see which channels and pages produce real opportunities. Learn how to measure form performance, content influence on deals, and marketing ROI for agencies, consultants, and other B2B service providers.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read
B2B Services

The Essential Web Metrics for B2B Services and Consulting Businesses

A practical framework for measuring credibility, sales friction, and delivery confidence

December 8, 2025 · 13 min read
Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read