B2C E-Commerce

B2C E-Commerce

For B2C e‑commerce, small tweaks in your metrics can mean big jumps in revenue. This category dives into analytics for traffic, conversion rate, cart and checkout behavior, average order value, and customer lifetime value. Learn how to instrument your store, read the numbers, and prioritize experiments that grow profit, not just clicks.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read
B2C E-Commerce

The Essential E-Commerce Metrics Every B2C Business Should Track

A practical guide to understanding what really drives online store growth

December 1, 2025 · 14 min read
Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read