B2C SaaS

B2C SaaS

Consumer SaaS and subscription apps rely on engagement and retention. Here you'll find metrics for trials, onboarding, habit formation, churn, and referrals tailored to B2C SaaS models. Learn how to interpret activation funnels, usage patterns, and pricing experiments so your analytics clearly show what keeps users paying.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read
B2C SaaS

The Essential Web Metrics for B2C SaaS

A practical framework for measuring habit formation, attention decay, and subscription survival

December 7, 2025 · 14 min read
Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read