Business Metrics

Business Metrics

This category is your home base for understanding core business metrics across models—marketing, product, sales, and finance. Learn the definitions, formulas, and use cases for metrics like CAC, LTV, payback period, retention, and revenue growth, plus how to select the right ones for your specific business and roll them into a focused dashboard.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read
Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read
Business Metrics

The Essential E-Commerce Metrics Every B2C Business Should Track

A practical guide to understanding what really drives online store growth

December 1, 2025 · 14 min read
Business Metrics

The Essential Metrics Every B2B E-Commerce Business Should Track

A practical guide to understanding pipeline, purchase friction, and revenue efficiency

December 2, 2025 · 13 min read
Business Metrics

The Essential Web Metrics for Wholesale B2B2C E-Commerce

A practical framework for measuring demand transfer, channel friction, and compound revenue

December 3, 2025 · 15 min read
Business Metrics

The Essential Web Metrics for Dropshipping E-Commerce

A practical framework for measuring signal quality, supplier drag, and fragile margins

December 4, 2025 · 14 min read
Business Metrics

The Essential Web Metrics for Print-on-Demand E-Commerce

A practical framework for measuring design demand, production variance, and creative signal decay

December 5, 2025 · 13 min read
Business Metrics

The Essential Web Metrics for B2B SaaS

A practical framework for measuring commitment, usage reality, and decision confidence

December 6, 2025 · 15 min read
Business Metrics

The Essential Web Metrics for B2C SaaS

A practical framework for measuring habit formation, attention decay, and subscription survival

December 7, 2025 · 14 min read
Business Metrics

The Essential Web Metrics for B2B Services and Consulting Businesses

A practical framework for measuring credibility, sales friction, and delivery confidence

December 8, 2025 · 13 min read
Business Metrics

The Essential Web Metrics for Professional Services Lead Generation Businesses

A practical framework for measuring intent quality, handoff decay, and revenue readiness

December 9, 2025 · 15 min read
Business Metrics

The Essential Web Metrics for Real Estate Online Lead Generation

A practical framework for measuring intent timing, follow-up decay, and deal-level yield

December 10, 2025 · 14 min read
Business Metrics

The Essential Web Metrics for Event-Based Businesses (Online Ticket Sales)

A practical framework for measuring demand timing, sell-through risk, and event viability

December 11, 2025 · 13 min read
Business Metrics

The Essential Web Metrics for Content Businesses

A practical framework for measuring attention quality, trust accumulation, and audience compounding

December 12, 2025 · 14 min read
Business Metrics

The Essential Web Metrics for Creator Economy & Influencer Businesses

A practical framework for measuring trust transfer, audience durability, and monetization leverage

December 13, 2025 · 15 min read
Business Metrics

The Essential Web Metrics for Education & Online Course Businesses

A practical framework for measuring learning progress, student confidence, and revenue durability

December 14, 2025 · 13 min read
Business Metrics

The Essential Web Metrics for Digital Products & Info Product Businesses

A practical framework for measuring expectation accuracy, value delivery, and revenue reliability

December 12, 2025 · 13 min read
Business Metrics

The Essential Web Metrics for Local Service Businesses

A practical framework for measuring intent quality, capacity alignment, and revenue stability

December 13, 2025 · 14 min read
Business Metrics

The Essential Digital Metrics for Local Retail Businesses

A practical framework for measuring online influence, in-store conversion, and revenue stability

December 3, 2025 · 15 min read
Business Metrics

The Essential Digital Metrics for Freelancers and Solo Service Providers

A practical framework for measuring demand quality, workload sustainability, and income stability

January 12, 2025 · 13 min read
Business Metrics

The Essential Digital Metrics for Subscription Box Businesses

A practical framework for measuring recommitment, perceived value, and revenue durability

December 5, 2025 · 14 min read
Business Metrics

The Essential Digital Metrics for Membership & Community Businesses

A practical framework for measuring participation, belonging, and long-term community health

December 6, 2025 · 15 min read
Business Metrics

The Essential Digital Metrics for Multi-Location Businesses

A practical framework for measuring consistency, variance, and system-level performance across locations

December 7, 2025 · 13 min read
Business Metrics

The Essential Digital Metrics for App & Mobile Product Businesses

A practical framework for measuring adoption, habit formation, and lifecycle durability

December 8, 2025 · 14 min read
Business Metrics

The Essential Digital Metrics for Nonprofit & Mission-Driven Fundraising

A practical framework for measuring trust, donor confidence, and long-term mission sustainability

December 9, 2025 · 15 min read
Business Metrics

The Essential Digital Metrics for Affiliate & Performance Marketing Businesses

A practical framework for measuring signal quality, trust transfer, and sustainable revenue extraction

December 14, 2025 · 13 min read
Business Metrics

The Essential Digital Metrics for Marketplace Businesses

A practical framework for measuring liquidity, trust, and platform equilibrium in two-sided systems

December 11, 2025 · 14 min read