Event-Based Businesses

Event-Based Businesses

Event‑based businesses—from conferences to webinars—have unique metrics around registrations, attendance, and post‑event conversions. Explore how to measure campaign performance, funnel drop‑off, and revenue per attendee across digital channels. Use these analytics frameworks to decide which events to double down on and which to retire.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read
Event-Based Businesses

The Essential Web Metrics for Event-Based Businesses (Online Ticket Sales)

A practical framework for measuring demand timing, sell-through risk, and event viability

December 11, 2025 · 13 min read
Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read