Local Service Businesses

Local Service Businesses

Local service businesses—from home services to clinics—rely on the web to generate high‑intent inquiries. This category explains metrics for local SEO, calls, form submissions, and booking behavior. Learn how to track which campaigns, pages, and directories drive profitable leads in your service area.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read
Local Service Businesses

The Essential Web Metrics for Local Service Businesses

A practical framework for measuring intent quality, capacity alignment, and revenue stability

December 13, 2025 · 14 min read
Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read