Real Estate Lead Generation

Real estate lead gen has its own analytics challenges: local intent, long sales cycles, and offline handoffs. Below we discuss website metrics for property search behavior, inquiry forms, calls, and nurture performance. Learn how to set up tracking and read your numbers so you can generate more of the right buyer and seller leads.

Business Metrics

The Only 5 Numbers That Actually Matter in Your Analytics

Stop drowning in dashboards. Here's how to organize every business metric into five categories that map directly to outcomes.

December 12, 2025 · 8 min read

Real Estate Lead Generation

The Essential Web Metrics for Real Estate Online Lead Generation

A practical framework for measuring intent timing, follow-up decay, and deal-level yield

December 10, 2025 · 14 min read

Business Metrics

What Is a North Star Metric and How Do You Choose One That Works

A practical guide to defining a North Star Metric that reflects real customer value and supports long-term growth.

December 12, 2025 · 8 min read