Tool Setup

Tool Setup

Your analytics are only as reliable as the tools feeding them. This category covers the setup work that makes your data trustworthy — connecting Google Search Console, configuring GA4, wiring up Tag Manager, and everything else that needs to happen before you can act on what your data is telling you.

Tool Setup

You Probably Have Google Search Console and Have Never Opened It

Google Search Console shows you what people typed into Google before they found your site. Most business owners have access to it and have never looked. Here is what it does and how to get set up in about five minutes.

May 20, 2026 · 7 min read
Tool Setup

What Are Conversion Events in GA4 and Why They Matter

Conversion events tell GA4 what actually matters to your business. Learn what they are, how to set them up, and how to verify they're working correctly.

May 14, 2026 · 7 min read