The Decision Loop book cover

You're One Loop Away From Making Confident Decisions Every Monday

The Decision Loop launches in a few weeks. Join the waitlist to get launch pricing notification, exclusive bonuses, and instant access the moment it's live.

Join The Waitlist Launch pricing available for limited time only

A 300-page field manual that shows you how to make confident decisions from website data

This isn't another analytics course. This is a 300-page field manual that shows you how to:

  • Spend 15 minutes every Monday and walk away with one clear action
  • Build a North Star Dashboard that shows only what matters for your business
  • Stop drowning in GA4, HubSpot, Shopify, or whatever tool is confusing you today
  • Ship one data-driven improvement every single week—52 decisions compounded over a year

No fluff. No theory. Just a repeatable system you can start using within a week.

Waitlist members get launch pricing + exclusive bonuses

Launch pricing notification

Lock in $27/$37 pricing before it increases

Exclusive launch-day bonuses

Dashboard Templates + Worksheets for book buyers

Priority access

Get notified before public launch

First to know

When limited-time pricing goes live

Join many others waiting for launch

"I used to spend hours in Google Analytics every week, drowning in reports, still having no idea what to do. The Decision Loop changed everything. Now I spend 15 minutes on Monday morning, make one decision, and actually ship it. We've increased our conversion rate by 23% in 4 months just by following the system."

Marcus T.
Marcus T.
Marketing Manager, SaaS Company

"I waste 6 hours every week trying to 'understand the data.' If this book saves me even half of that, it's the best $27 I'll ever spend."

Sarah M.
Marketing Director

"I run a 6-person agency and we waste so much time debating what the data means. Can't wait to give this to my team."

Jason K.
Agency Owner

Join The Waitlist

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300+ pages.
Proven frameworks.
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Money-back guarantee
when it launches.
What happens after you join:
1.
Today: Confirmation email with behind-the-scenes content
2.
This week: Learn how the Decision Loop framework works
3.
Launch week: Early access link + exclusive bonuses (before anyone else)
4.
After launch: Weekly tips on running the loop

The North Star Guide to Choosing Your Analytics is available today

North Star Guide

This is Part 1 of The Decision Loop — a complete 65-page guide to choosing the handful of metrics that actually matter for your business type. If you can't wait for the full book and want to start building your dashboard this week, grab it now.

Here's the best part:

Your $27 investment credits toward the full book when it launches.

  • • Buy North Star Guide now: $27
  • • Upgrade to full book later: Just $30 more (with your credit)
  • • Total investment: $57 for the complete system

You're not paying twice — you're getting a head start and locking in launch pricing.

Start Now - Get The North Star Guide ($27)

Full $27 credit applied when you upgrade. Launch pricing won't last forever.

Ready to stop guessing and start deciding?

Join The Waitlist Now

15 minutes a week. One clear action. Compounding improvements to your website and your confidence.