Conversion Tracking Setup

You have analytics.
You still don’t know what’s working.

GA4 tracks activity by default. To know which pages, channels, and CTAs actually drive results, you need conversion events. This service adds them cleanly to an existing GA4 + GTM setup.

Set Up Conversion Tracking — $297

What is a conversion event?

A conversion event is a defined action that represents a real outcome — not just a visit, but a result. A form submission. A booking. A purchase. A key button click.

Without conversion events, analytics tells you that 300 people came to your site on Tuesday. With them, it tells you 12 of them booked a call, 8 from organic search, and 4 from your email list. Now you’re making decisions based on what actually worked.

Under the hood

Google Tag Manager sits on your site watching for specific things to happen — a button click, a page load, a form submission. When that action occurs, GTM sends a signal to GA4. GA4 logs it as a conversion. Nothing changes in your site’s code; it all runs through the one GTM snippet already installed. That’s the setup this service requires as a starting point.

What gets tracked, by business type

Conversion events should reflect the actions that actually lead to revenue — not just activity. The most valuable events are usually the ones closest to a sale, a booking, or a sign-up. Here’s what those tend to look like across different business models:

Service businesses
Contact form submitted, booking confirmed, consultation requested, phone number clicked
E-commerce
Purchase completed, checkout started, add to cart, product page viewed
Coaches & consultants
Discovery call booked, application submitted, opt-in completed, pricing page visited
SaaS & content
Trial started, account created, email sign-up, key feature used, upgrade clicked
Local businesses
Directions clicked, call button tapped, appointment booked, hours page visited, review link clicked
Media & creators
Newsletter subscribed, lead magnet downloaded, membership started, sponsor link clicked, course enrolled

What’s included

  • ✓ Up to 5 conversion events defined together based on your goals
  • ✓ Events built in GTM — no hardcoded changes to your site
  • ✓ Registered as conversions in GA4 so they appear in your reports
  • ✓ Full QA with live traffic — confirmed working before handoff
  • ✓ Summary of what was built so you know exactly what you have
Need the full analytics setup too?

If you don’t have GA4 and GTM set up yet, the Analytics Starter bundles both services together. It’s $47 cheaper than buying Foundation and conversion tracking separately.

See the Analytics Starter →

Frequently Asked Questions

Still have a question? Email me

Yes. We’ll decide together based on what meaningful actions happen on your site. You know your business goals; I know what’s trackable and how.

No. Events are built inside GTM, which means your site stays untouched. That’s the main reason GTM exists — one snippet on the site, everything else managed from a dashboard.

Yes. I’ll audit what’s there first, keep anything that’s clean and accurate, and replace or add what’s missing. The 5-event limit applies to new events built during this engagement.

Additional events can be added after the initial engagement. Most businesses find 3–5 covers the actions that actually matter.

Typically 2–3 business days from receiving your completed intake form, required access, and final approval of the conversion events we’ll build.

Conversion Tracking Setup
$297

One-time. Requires an existing GA4 + GTM setup.

Set Up Conversion Tracking

Completed within 2–3 business days of receiving your intake form, required access, and final approval of your conversion events.

Don’t have GA4 + GTM yet? Bundle everything and save $47 →