Set Alerts To Watch Your Website While You Run The Rest Of Your Business.
Fifteen custom insight alerts plus three advanced builds for online business owners running GA4 without a monitoring system. Each alert emails you the day a metric crosses a threshold, calculated from your own site's history.
A tracking break, a form failing on one browser, or a slow SEO decline can run for weeks inside your overall totals before anyone notices. The GA4 Alert Collection sets up fifteen automated checks that report a real change the day it happens, so a bad quarter never gets to start.
There are two ways most business owners catch a website problem, and both of them are too late.
The first way is dashboard-watching. Someone opens GA4 on a Monday, notices the graph looks different, and starts digging. This route only works if the person doing the watching knows which reports to open, which comparisons to run, and what counts as real drift versus ordinary noise. Fifteen minutes a day across the reports that matter adds up to over an hour a week, and most weeks the check gets skipped. The weeks it gets skipped are the weeks something breaks.
The second way is the Stripe statement. The month closes, revenue comes in lower than expected, and now the investigation starts. By then the problem has been running for four to six weeks. A checkout button that stopped working on iPhone Safari the first week of the month cost you thirty days of mobile purchases before you looked. A tracking pixel that broke during a plugin update wiped out your ad attribution for the entire flight of a campaign.
A monitoring setup that catches those failures the day they happen is a job an analytics contractor would build for you across an engagement that costs several thousand dollars. The GA4 Alert Collection is the same job packaged as a PDF.
Fifteen alerts organized by when you need them, plus three advanced builds.
The collection is arranged from the alerts every site should run constantly, down to the ones you turn on for a specific window like a launch week or a paid campaign. Each alert takes a few minutes to configure inside GA4's custom insights screen. Work the sections that apply to your business. Skip the ones that do not.
Set up once. Running for as long as your GA4 property does.
Start with what should run all the time
Part 1 covers the three core alerts every website-driven business should keep on continuously. Part 2's technical health alerts belong on that same always-on list. Everything after that turns on for a specific situation such as a paid campaign, a launch week, or an SEO push, and comes back off once the situation ends.
One screen inside GA4 does all of it
Every alert in the collection is built inside GA4's custom insights screen. Each one has the exact field values written out, along with a screenshot of the setup screen. Nothing installs on your site. Nothing changes for your visitors. No developer is required for the fifteen main alerts.
Baselines calculated from your history
GA4 handles the baseline automatically, using at least ninety days of your own historical data to decide what normal looks like for your site. You are not deciding whether a 25% drop is meaningful in the abstract. GA4 compares against your own numbers and only fires when the swing exceeds what your business actually does.
Email plus push notification on your phone
Every alert reaches you by email the day it fires. Install the Google Analytics mobile app and the same alert also arrives as a push notification on your phone. Both channels run at the same time, so email stays as a record and the phone tells you the moment the number crosses.
The alerts themselves are free
GA4 custom insights run at no additional cost inside your existing property. The $27 covers the collection itself, the setup instructions, the screenshots, and the exact field values for every alert. Once you have configured them, the monitoring keeps running with nothing further to pay.
Reads underneath your totals
Mobile-only bugs, checkout failures on a single browser, tracking breaks after a plugin update, and slow SEO declines all sit inside overall totals that never move enough to notice. The nine situational alerts read those signals directly, so a problem gets caught in its first week instead of its sixth.
Instant PDF · One-time charge
Enter your name and email to start checkout. The full collection, fifteen custom insight alerts plus three advanced builds, downloads immediately after payment.
The first time one of these alerts catches something during the week it happened, the collection has already paid for itself.
Built on nearly 15 years of watching businesses find out too late.
Hey, I'm Danielle. I've spent well over a decade building revenue dashboards and diagnosing analytics for businesses with plenty of data and no system for watching it. The fifteen alerts in this collection came out of that work directly, built by hand for one client at a time until it made more sense to package them together.
The three questions buyers ask before purchasing
The fifteen main alerts require no code and no developer. If you can log into GA4 and click through a form, you can build them. Every alert has a screenshot of the setup screen and a table with the exact values to enter. Setup for the full collection takes about an evening. The three advanced builds at the end use Google Tag Manager and GA4's calculated metrics, and are marked clearly so you can skip them without affecting the rest of the collection.
A dashboard shows the data when you go look at it. An alert emails you when the number crosses a threshold, whether you are looking or not. Dashboards work for scheduled review. Alerts work for the days you are busy running the rest of your business and the checkout breaks on iPhone Safari at 2pm on a Wednesday. If you already have a strong dashboard practice, the alert collection makes it complete. If you do not, the alerts do the watching your dashboard was supposed to.
The single highest-value alert in the collection watches for a key event that stopped firing entirely. On any site with paid ads or a checkout, that alert paying for itself the first month is close to a guarantee. The core three cover swings large enough to move the whole business, and the technical health alerts catch the failures that hide inside your overall totals. A single Wednesday afternoon of caught mobile checkout downtime pays for the collection several times over. Twenty-seven dollars is the price of one bad hour, and the collection is watching for a lot more than an hour at a time.
One charge of twenty-seven dollars. No subscription, no recurring fee, no membership. You get the PDF immediately at checkout. The alerts themselves run inside GA4 at no additional cost, on whatever schedule you configure. Once the collection is set up, the monitoring keeps running with nothing further to pay and nothing further to maintain.
The Alert Collection tells you the moment a metric moved. It does not teach you how to read GA4's reports once a signal fires. That work is covered in the North Star Dashboard Guide, which lays out the diagnostic framework for turning a GA4 signal into a decision. The alerts surface the change. The Dashboard Guide walks you through what to do about it. Buyers of the Alert Collection often add the Dashboard Guide once they have their first alert fire and want to know what to look at next.
The alerts either catch a problem or they do not fire.
That is the entire commitment. Twenty-seven dollars for a PDF that walks you through fifteen automated checks inside GA4. Set up once over an evening. Running every moment your website is online. Reaching you by email or phone push notification the day a real change happens, and staying silent when your numbers behave normally.
The core three alone catch swings large enough to move the whole business. The other twelve catch the failures that hide inside your totals until they cost you a bad quarter. The first time one of them fires the week a problem started, this collection has paid for itself many times over.
Instant PDF · One-time charge · No subscription
The alerts run inside GA4 at no additional cost, on whatever schedule you choose.