A Problem Is Already Sitting In Your Data. The Only Question Is How Long Before You Find It.
The GA4 Alert Library adds twelve more alerts that catch a problem in its first week, before it turns into a bad quarter, for twelve dollars.
Right now, something could already be wrong. A tracking pixel could be broken, or a checkout step could be failing on one browser, and neither would move the numbers your free alerts watch. Nothing fires until the damage is already done.
The fix is twelve more alerts built to watch exactly where those problems hide, so you know the moment something breaks instead of finding out weeks later. Three advanced builds are included for anyone comfortable with Google Tag Manager or GA4's calculated metrics.
Twelve alerts organized by when you need them, plus three advanced builds.
Each one takes a few minutes to configure inside the same custom insights screen you already used for your first three. By the time you finish the section that applies to your business, entire categories of problems your free alerts cannot see start reporting to you directly.
Your first three alerts watch the whole business. These twelve watch the parts underneath it.
A tracking break, a broken link, and a mobile bug can all sit inside a total that never moves enough to trip an alert built to watch the whole site.
Your traffic alert watches total sessions, so a mobile-only bug can knock out real traffic while desktop holds the total steady. Your conversion alert watches the overall rate, so a broken form or a checkout step failing on one browser can sit inside that average for weeks without tripping anything.
A gradual SEO decline works the same way. Each day looks close enough to the day before to avoid a threshold, and by the time the total has slipped enough to notice, you have already lost months of traffic. Your first three alerts were never built to catch a change this slow.
This guide adds twelve alerts that watch underneath those totals directly, so a problem like this gets caught in its first week instead of its sixth.
Built on the same method, aimed at what your first three can't see
Start with what should run all the time
Section 1 covers three alerts that belong on every site, always on: a key event that stopped firing, a 404 spike, and a mobile-only session drop. Everything after that turns on for a specific situation and comes back off once it ends.
Same custom insights screen you already used
Every alert here is built inside the same screen you used for your first three. The one new step, adding a dimension filter (a rule that narrows the alert to one page or event), gets walked through the first time it comes up, in Alert 6.
Each alert tells you when it is noise
A mobile alert firing on a normal weekend dip is not the same as one that holds through the following week. Every alert here includes a note on telling the two apart before you spend an afternoon debugging something that was going to correct itself.
Built for what your first three alerts can't see
- Your three free alerts are already running, or almost there
- A tracking break has cost you data before, and catching it the same day sounds better than finding it a month later
- You publish new pages, run seasonal promotions, or manage paid campaigns
- Google Tag Manager and calculated metrics do not intimidate you, even if you are still learning them
- One tracking break caught a month early is worth more than twelve dollars on its own
The first one below is a hard stop. The rest are just a question of fit.
- The free three alerts are not set up yet. Several of these alerts reference thresholds and behavior from that guide directly, so this one will make less sense without them
- Your GA4 property has less than 90 days of data. A few of these alerts compare against a baseline that needs that much history behind it to mean anything
- Your business does not run paid campaigns, launches, or publish new content regularly, since a chunk of this guide will not apply to you
- What you are after is a full diagnostic framework, not more alerts. The North Star Dashboard Guide covers that ground
- Tag Manager and calculated metrics are firmly off the table for you right now, even for the bonus section
- You want someone else to configure this for you rather than a guide to do it yourself
What happens after you get the guide
The PDF lands in your inbox immediately. You work through it section by section, at whatever pace matches your business.
The guide lands in your inbox
Time: 5 minutes to skim
- Open the PDF
- Mark which of the twelve alerts apply to your business
- Decide which section to start with
You set up the alerts that run constantly
Time: about 20 minutes total
- Set up the technical health alerts
- Add the seasonal alert if you publish content
- Set up any campaign alerts for active spend
You turn the rest on when the situation calls for it
Time: yours to keep
- Turn on launch alerts before your next promotion
- Turn them off once the window closes
- Revisit the advanced section when Tag Manager feels more familiar
Frequently Asked Questions
Set up the free three first. This guide assumes they already exist and builds directly on top of them, so several of the alerts inside reference the free guide directly. Get those three running, then come back for these twelve.
No. Twelve of the fifteen alerts in this guide are built entirely inside GA4's custom insights screen, the same one you used for your first three. Tag Manager and calculated metrics only come up in the bonus section, which covers page load time, checkout completion, and ad cost, and that section is clearly marked as optional. It is also a real setup step, not a quick one: the Tag Manager builds take about 20 to 30 minutes each the first time, and GA4 only allows five calculated metrics per property, so budget that time and that limit before you start.
No. Twelve dollars gets you the PDF once. There is no recurring charge and no membership attached to it.
Skip those sections. The technical health alerts and the content alerts apply to every business with a website, and those two sections alone cover most of what this guide is worth. The launch and paid campaign alerts are there for when you need them, not a requirement to use the rest of the guide.
This guide gets you more alerts. It does not teach you how to read GA4's reports once something fires. That is the work covered in the North Star Dashboard Guide, which lays out the diagnostic framework for turning a GA4 signal into a decision. The alerts tell you something changed. The Dashboard Guide tells you what to do about it.
No. Every alert in this guide runs on the reporting side of GA4, the same as your first three. Nothing changes on your live site, and no visitor ever sees a difference. The one exception is the advanced page load time build, which adds a small Tag Manager tag to measure timing, and even that does not alter what a visitor sees or experiences.
Still on the fence?
Setting these up takes about the same fifteen minutes your first three took, spread across whichever sections apply to you. The technical health section alone is worth it: a broken checkout button and a broken tracking pixel look identical in the data, and this section is what tells them apart the day it happens instead of the month it happens.
If your site is simple enough that a visitor would report a broken form or dead link within a day or two, the free three alerts may carry you further than most businesses get from them. That's a smaller group than it sounds. For anyone running more than a single static page, this is where these twelve alerts earn their keep.
Skip it, and your first three alerts still catch a swing large enough to move the whole business. What they won't catch is the mobile-only bug, the 404 spike, or the slow SEO decline sitting underneath those totals, until the day the total finally moves too and you're reconstructing weeks you could have caught in real time.
Get The Alert Library With The Early Warning System For $12Built on nearly 15 years of watching businesses find out too late.
Hey, I'm Danielle. I've spent nearly 15 years building revenue dashboards and diagnosing analytics for businesses with plenty of data and no system for watching it. These twelve alerts came out of the same client work as your first three, built by hand for one business at a time until it made more sense to package.
Instant PDF · One-time charge
The free three alerts watch the whole business. This guide gives you everything you need for the moment a problem is hiding underneath those totals instead, twelve more alerts plus three advanced builds for anyone comfortable with Google Tag Manager or GA4's calculated metrics.
No thanks, I'll skip itThe first time one of these alerts catches something the free three missed, you'll be glad you added it.