Analytics support at every level of involvement.
Start wherever makes sense. There's no required sequence.
Free
Three free resources that each produce something concrete. None of them require an account or a purchase.Free GA4 + GTM Setup Guide
Step-by-step installation for every major platform — WordPress, Shopify, Squarespace, Wix, Webflow, and custom sites. Set it up right the first time.
Get the setup guide →6-Day Analytics Email Series
Six emails, one per day. By Day 6 you'll know which traffic sources are driving customers, where your site is losing revenue, and how to tell a diagnostic metric from a vanity number.
Start the series →Growth Leak Diagnostic
A free AI tool trained on The Decision Loop methodology. Answer seven questions and it identifies the specific gap in your analytics system most likely to be limiting your growth right now.
Run the diagnostic →Self-directed
Two books that give you the complete system to implement on your own schedule, at your own pace.
The 28-Day Analytics Sprint
One lesson per day for 28 days. Configure your tracking, learn to read your traffic sources, find where your site is losing conversions, and walk away with a documented baseline you'll use every week.
The North Star Dashboard Guide
110 pages. Identify the one metric that should concentrate every decision in your business, plus the five supporting categories that give it context. Covers 25 business types.
Done with you
You do the work. I'm in your corner while you do it — whether that's one focused session or eight weeks of coached implementation.
8 weeks · one-on-one coaching
Use Your Analytics Data to Make 7 Documented Improvements in 8 Weeks
By the end of this engagement you will have 7 concrete, documented improvements to your web-based business — each one identified in your own data, executed during the week, and measured the week after. Not insights. Not recommendations. Actual changes with actual results you can point to.
Week one we build your North Star Dashboard. Then we spend two sessions on interpretation: what each number means, how to read movement, and how to tell signal from noise. Each week you scan, identify what moved, choose one high-leverage fix, ship it, and log the result. I review your work, push back when needed, and make sure you're pulling the right lever. Seven times.
What you walk away with:
- A North Star Dashboard built, baselined, and yours to keep
- The ability to read and interpret your data quickly and independently
- 7 documented improvements driven by your own data
- A 15-minute weekly system that keeps producing wins after week 8
$2,500 for 8 weeks · or 8 weekly payments of $375
one-time · 60 minutes
Data Power Hour
You've worked through the North Star Dashboard Guide and have questions specific to your setup. Your events aren't firing correctly, your dashboard logic doesn't match what you expected, or you want direct feedback on your metric selection before going further.
You bring your analytics setup and your questions. I review everything before the session, then we spend the hour diagnosing, answering, and building a concrete action plan. Most people walk out having resolved something they've been stuck on for weeks.
Every session includes:
- Pre-session review of your analytics setup and questions
- 60 minutes of live diagnostic work and implementation guidance
- Full session recording so you can reference everything later
- Action plan with prioritized next steps specific to your business
$197 · Choose a time in the next step
Done for you
You understand what needs to happen. You'd rather have someone else do it.
2 weeks · async delivery
North Star Dashboard Build
You understand the framework. You just don't want to build the dashboard yourself. I identify your 6-8 metrics, configure your dashboard, and deliver it ready to use — with a Loom walkthrough so you know exactly what you're looking at and how to read it.
We work together asynchronously over two weeks. You answer questions about your business model and goals. I handle the build, the configuration, and the metric selection. By the end of week two, your dashboard is live and baselined.
What's included:
- North Star metric identification for your specific business model
- Full dashboard build across all five Decision Loop categories
- Two weeks of async back-and-forth to get it right
- Loom walkthrough of your finished dashboard on delivery
- One round of revisions after delivery
$397 one-time · Starts within 3 business days
monthly · cancel anytime
Monthly Analytics Review
Your dashboard exists. Every month I pull your numbers, compile your dashboard and supporting data, and we meet to review what moved and decide on one clear action before the next session.
The following month, we open by measuring what that action actually did. Then we run the review again. The loop closes and reopens every month. Each session builds on the last, and the decisions get faster and sharper as the pattern recognition builds.
Every month includes:
- Dashboard and supporting numbers compiled before the session
- Monthly review meeting — what moved, why, and what it means
- One prioritized action coming out of every session
- Results check at the start of the following month
Requires an existing North Star Dashboard. Need yours built first?
Start Monthly Reviews →$497/month · Cancel anytime
P.S. None of these require a retainer, a proposal process, or a six-month commitment. You get direct access to the person who designed the system, fast answers to your real questions, and a working implementation that doesn't require ongoing consulting to maintain — unless you want it. Not sure which option fits? Email danielle@thedecisionloop.com and we can figure it out together.